According to the May 2013 survey by the Pew Research Center, 85% of
U.S. adults use the internet to either research about products,
services, and such other things or for buying different stuffs. Thus, it
goes beyond saying that the internet is full of sales prospects. The
internet is a big market place for the lenders trying to get as many
auto loan leads as possible on a daily basis.

Facebook is perhaps the biggest place to look for auto lead generation
opportunity. You must maintain a steady presence on this site by
posting interesting and user-friendly content, photos, and videos
regularity. To create a greater engagement with the visitors, you must
keep on frequently posting appealing text and photos of the wide
selection of cars in your showroom, about the different types of auto
loans you have to offer, etc. to create a social media buzz and retain
the existing visitors and create new visitors in the course of time.

Facebook allows its users to create “Groups”. You can either join your
business related Facebook group or create a new group with tons of great
content, links, photos, and videos for the people to like and comment
against each post. A person who will like your page will request for a
membership of your group. It is thus a great way to get added exposure
over the internet. Besides, increased likes and shares mean your posts
are being read by more number of people and potential auto buyers
automatically paving way for higher sales and ROI.

Twitter is
second to Facebook in terms of popularity and number of users. This
micro-blogging site is used to “tweet” about anything and everything
related to a person, products or services. As an auto dealer and lender,
you must explore this site to share short, crispy tweets related to
your auto lending business. You should also use hashtags to improve the
search rating of a particular tweet or tweets.

Google+ is the new kid in the block launched in June 2011 but the site
already has over 540 million users (Source: Wikipedia). Google+ can be
used to add posts, share photos and videos and above all claim
authorship. This feature allows a person to connect his web content to
his Google+ profile to in turn get additional visibility and fame.

Linkedin, the premium business networking site, must also be used to
generate an awareness of your auto loan business. It creates a stir
amongst the potential auto buyers thus generating maximum auto loan leads within a short time period.

As per the April 2013 report of eMarketer, the use of social media will
rise to 1.97 billion in 2014. Thus, you need to dig the social media
sites more in order to continue getting an increased number of auto
leads and car loan leads in less time.